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  • Director of Marketing
  • Marketing Specialist

Director of Marketing

The Director of Marketing for our Medical Division will be responsible for developing and executing strategic marketing plans for Vyne’s Medical Division in order to meet growth objectives and develop market awareness for the company. Works with company executives, sales leadership and product teams to develop and execute supporting programs to attract, win and retain clients; as well as working closely with industry partners and key customers to ensure successful brand direction and excellent industry relations. Working with key departmental resources, the Director will drive successful, cross-functional marketing initiatives and is responsible for the successful development, maintenance and reporting of key performance indicators to realize goal performance.


  • Lead the development of the overall marketing strategy for the Medical Division
  • Lead the Medical Marketing team in successful execution of marketing strategy and tactics
    Act as the Medical Division’s primary Marketing liaison to the:
    Industry, trade and professional association, Executive Leadership Team, Product Teams, Sales Teams

  • Drive Medical Division brand strategy
  • Lead messaging and communications strategy for Medical brands and ensure consistency across the company
  • Design sales kit strategy and components, ensure effective training of customer facing staff in the use of these tools to “operationalize” use for consistency and effectiveness
  • Create and manage brand awareness strategy to maximize market awareness of all medical brands, to include website, trade shows and events, thought leadership initiatives, webinars, white papers, case studies, client quotes, and eCampaigns
  • Quantify and qualify impact of marketing efforts by establishing success metrics, measuring marketing efforts, and providing recommendations for changes in strategy based on marketing program performance
  • Assist Chief Development Officer and Sales Directors in Medical Division Partner strategy and management
  • Lead Medical Division Advisory Board strategy, selection, relations and management
  • Develop and maintain speakers list and reference list for brand
  • Work with product teams on pricing strategy, tools development, market forecasts
  • Facilitate the flow of information throughout the organization with a proactive internal communication program, including promoting the Company’s strategy and Core Values
  • Other duties as assigned


  • 4 Year College degree required; MBA a plus
  • 8+ years in marketing and at least 4 years in Healthcare
  • A proven track record of developing and executing effective marketing strategies, campaigns, and plans with demonstrable results
  • Planning and executing integrated marketing programs from inception through completion and measurement of success
  • Competence in Marketing tools such as eMarketing systems, graphics software, presentation systems, demand generation tools and MS Office software
    Superior interpersonal abilities and strong communications skills (oral and written) are required in order to work with a broad array of personnel across functions and at all levels within the company including sales, product development, and operations personnel


  • This position may have access to and be responsible for securely administering user access to corporate applications.
  • This position may have access to and be responsible for the security of personal information including salary, insurance, reviews, resumes.
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Marketing Specialist

The Marketing Specialist position is that of a general marketing expert with a background in print and digital technology, content development, graphic design, and analytics.  The successful candidate will be creative, reliable, organized, detail-oriented and have a good working knowledge of how lead generation marketing works. 


  • Understand general marketing processes, technologies, reporting tools and associated software in order to create compelling marketing content
  • Drive the development of new sales enablement materials and demand generation content for campaigns supporting activities to drive leads through the sales funnel
  • Generate new campaign ideas and execute strategies that are already in place
  • Ensure deadlines are met and all necessary approvals are obtained for materials including email campaigns, product launches, tradeshows/events, presentations, collateral, websites, and social media
  • Work closely with cross-functional teams as well as internal and external partners using best practices for marketing to support their requests
  • Measure and communicate marketing campaign performance and make ongoing recommendations for improvements to the marketing plan and tactics
  • Serve as a brand steward by maintaining, updating and distributing marketing content including print, digital and web content
  • Maintain effective internal communications to ensure that all relevant teams are kept informed of marketing initiatives
  • Work with the marketing and sales team leaders to plan and execute tradeshows
  • Coordinate with public relations to support marketing initiatives
  • Be a self-starter who can work both independently and as part of a team to multi-task and proactively address challenges
  • Other duties as assigned


  • 3+ years of experience in marketing environment working with multiple marketing channels
  • Bachelor’s degree in marketing, business, communication or equivalent experience
  • Excellent computer skills (MS Office suite, Adobe CS and WordPress)
  • Excellent oral and written communication skills and ability to influence others
  • Demonstrable experience as a writer or content marketer
  • Self-motivated and works independently with minimal supervision
  • Ability to work well under pressure and manage challenging situations
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